Uchenna Uzor
Lagos Business School (LBS).
Faculty’s Field of Research: Information Systems, Management, Operations
School: Lagos Business School (LBS).
Faculty’s email address: uuzo@lbs.edu.ng
Background:
Professor Uchenna Uzo is a preeminent retail expert, distinguished speaker, and award-winning author with a career dedicated to revolutionising Africa’s retail and marketing arenas.
Over the past twenty years at Lagos Business School, Uchenna has profoundly impacted the institution in multiple capacities, including as Director of MBA Programmes, where he played a pivotal role in elevating the school to be ranked among the top 40 Executive MBA programmes globally by the Economist.
Professor Uzo’s passion for elevating Africa’s retail sector into a competitive global force shines through his extensive consulting and research across multiple industries, where he consistently advances excellence in Sales, Retail, Marketing, and Consumer Behaviour.
His academic journey includes a BSc and MSc in Sociology from the University of Lagos, a Master of Research in Management, and a PhD in Management from IESE Business School in Barcelona. His prestigious
roles include a Research Fellowship at the Scandinavian Consortium for Organizational Research (SCANCOR) and a visiting research scholarship at Stanford University.
A fellow of the National Institute of Marketing of Nigeria and the Academic Director of the Africa Retail Academy, Uchenna is recognised for his exceptional teaching and has received numerous awards. He has authored several books, including Africa’s Goldmine: A Guide to Winning Customers in its Unstructured Markets. His articles have been featured in top journals, and he plays an influential role on several company boards, including the Management Board of Lagos Business School.
Uchenna Uzo’s expertise and visionary approach continue to shape the future of retail and marketing in Africa and beyond.
Qualification
BSc and MSc in Sociology from the University of Lagos, a Master of Research in Management, and a PhD in Management from IESE Business School in Barcelona.
Selected Publications
Journal Articles
Uzo, U. (2016). Cultural norms and cultural agents in buyer–seller negotiation processes and outcomes. Journal of Personal Selling and Sales Management, 36(2), 18.
Uzo, U., & Ogbechie, C. (2015). Price setting patterns in direct selling organizations: Insights from Nigerian organizations. National Sales Conference, Houston, TX, United States. (In press).
Uzo, U., & Mair, J. (2014). Source and patterns of organizational defiance of formal institutions: Insights from Nollywood, the Nigerian movie industry. Strategic Entrepreneurship Journal, 8(56), 74.
Conference Papers
Uzo, U. (2016). Cultural norms and cultural agents in buyer–seller negotiation processes and outcomes. Paper presented at the Journal of Personal Selling and Sales Management, 36(2), 18.
Uzo, U., & Ogbechie, C. (2015). Price setting patterns in direct selling organizations: Insights from Nigerian organizations. Paper presented at the National Sales Conference, Houston, TX, United States. (In press).
Uzo, U., & Mair, J. (2014). Source and patterns of organizational defiance of formal institutions: Insights from Nollywood, the Nigerian movie industry. Paper presented at the Strategic Entrepreneurship Journal Conference.
Cases
Uzo, U. (2016). Bank PHB: Rise of mergers and brands (pp. 6). Lagos, Nigeria: Lagos Business School.
Uzo, U. (2015). Grocery Bazaar (GB): Retail growth strategies (pp. 8). Lagos, Nigeria: Lagos Business School.
Uzo, U. (2014). Out of Africa Lifestyle Limited: The challenge of market segmentation (pp. 6). Lagos, Nigeria: Lagos Business School.
Uzo, U., & Tobun, S. (2014). Ibeju Water Company: Relationships in the selling process (pp. 5). Lagos, Nigeria: Lagos Business School.
Uzo, U. (2014). Lakeside Water Company: Pricing and channel decisions (pp. 4). Lagos, Nigeria: Lagos Business School.
Uzo, U., Akomode, T., Shogbanmu, S., & Anegbe, P. (2013). Research in Motion: Managing channel conflicts (pp. 7). Lagos, Nigeria: Lagos Business School.
Uzo, U., & Alos, A. J. (2012). Mainframe Film and TV Productions: Launching Maami (pp. 7). Lagos, Nigeria: Lagos Business School.
Uzo, U. (2012). Bank PHB: Rise of mergers and brands. Submitted to ECCH.
Book Chapters
Uzo, U. (2014). Embedding ethical issues in marketing management classes: An instructors’ guide. In Teaching Ethics across the Management Curriculum: A Handbook for International Faculty.
Uzo, U. (2014). The future of ethics education in management curricula. In Teaching Ethics across the Management Curriculum: A Handbook for International Faculty.
Supplement
Uzo, U. (2012). Shopping finds its stride. In Christopher Fodor (Ed.), Doing Business in Nigeria (pp. 60–61). 77 Rue du Faubourg St Denis, 75.