Workshop for Staff Members at Pan-Atlantic University Focuses on Strengthening Brand Identity

Building a strong brand takes teamwork! Our recent Media and Communication Professionals Workshop brought together staff across the university to learn about effective brand storytelling and communication strategies.

This insightful workshop equipped participants with the skills and knowledge to effectively communicate the university’s brand identity to external stakeholders.

The workshop featured a thought-provoking opening session by our vice-chancellor, Professor Enase Okonedo, on “Setting the Tone: Communicating with External Stakeholders.” Additionally, guest facilitator Sola Abulu delivered a session on “Effective Brand Storytelling and Stakeholder Engagement,” while faculty member Mr. Kenneth Esere led a practical session on “Strengthening the Pan-Atlantic University Brand Identity.”

This workshop empowers our staff to become brand champions, fostering a strong and unified brand image across all communication channels.

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